People always ask me to set up their funnels and want to know how well it will convert. The best answer I can give them is, ” I don’t know.” No one knows. Building a funnel is all about monitoring and tweaking until you get the results you want. And when I say monitoring I mean checking daily your open rates, click through rates, unsubscribes, etc. It is more like a data science.
The next big position that will be in high demand is a Data Scientist. This function in your business can be the main reason for success or failure. Make sure to be on the lookout for this in the coming years. You want people with real world experience and data scientists only get better with time. There is no real way to get around it other than hardcore, in the trenches experience.
Don’t hire off prestige. Make sure you hire someone off of proven results. Also ask what they can do for you and how their previous experience can bring results to your business.