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Where Did That Lead Come From?
Building your list can be a rewarding feeling but not knowing where your leads originate from can be one of your biggest mistakes to make in your online business. People will always tell me that they have X amount of people paying X amount a month on their membership sites but I always ask them where did their leads come from. Usually when they go check to see, their lead source category is left blank on that contact record. This is due to not setting up their lead source management from the beginning.
Unfortunately there is no way to get this information back. I will then show them how to set their lead source management within their CRM and how valuable it can be to growing a business. Lead source management is like a science and needs to be learned. Are your customers coming from your blog, Facebook Fan Page, Twitter, Pinterest, or Google. You will never know until you properly set it up. If you need help with setting up your lead sources, comment below and I’ll help out.
Digital Product Business Models
Have you ever wondered how to get the most out of your digital product? Whether you have a webinar, video or audio series, there are many business models you can build around it. There is the all-in-one fee where you bundle everything together. This model is my favorite because it is the easiest to build and is the cleanest. The next option would be the monthly subscription for the bundle. This is a $29-$97 pricing model, depending on the value offered in your product. This could bring in additional revenue but it takes more to manage. This is due to managing the membership access and member cancellations. You also run the risk of having to deal with refunds which is no fun as well.
The next model which is probably the most difficult to build but also has tremendous amounts of value is the one-off model. This is where you can splinter each product in your bundle to be a separate product. Like I said, It takes more to build but can be tailored to the specific needs of your customers. Let me know what models work best for you.