Yesterday a woman reached out to me on social media and said she had a huge problem and needed my help. I spoke to her and she explained that she had a new business that all of a sudden exploded in sales with her Influencer marketer campaign. What is an influencer marketing campaign you ask? Social media personalities with millions of followers are called Influencers and can be leveraged when marketing products online.
A typical campaign looks like this….A company has a product it wants to promote but needs a social media influencer with a great reach in their target demo. Together they will develop a campaign which usually means the influencer will take a picture or record a video with their product that looks very natural. Most influencers don’t want to be salesy. Once the photo is posted the Influencer and the company will exchange payment. Payment can range anywhere from $1,000-$100,000 depending on who the person is.
This is exactly what this woman who contacted me did. She found an influencer who had millions of followers with her target demo and had her take a photo with her product. She paid her $10,000 which may seem like a lot but she ended up bringing over $80,000 in sales to her website within one week. I’d say that Influencer marketing does work.